Dark Pattern

What is a Dark Pattern?

A dark pattern is a type of user interface design that deliberately manipulates or tricks users into making unintended decisions, such as signing up for services, sharing personal data, or purchasing products. These tactics are often used in e-commerce, subscription services, and mobile apps to increase conversions or gather data but can harm user trust and brand reputation.

Examples of Dark Patterns

• Forced Continuity: Making it difficult for users to cancel subscriptions or auto-renewals.
• Hidden Costs: Adding extra fees or charges at the end of a checkout process.
• Confirmshaming: Guilt-tripping users into opting in or making a purchase.

Related Terms and Concepts

User experience, ethical design, conversion rate optimization, user trust