Conversion Rate Optimization (CRO)
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization (CRO) is the process of improving a website, landing page, or marketing campaign to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. CRO involves testing different elements, analyzing user behavior, and making data-driven changes to boost conversion rates.
Key Strategies for CRO
- A/B Testing: Comparing two versions of a webpage to see which performs better.
- User Feedback: Gathering insights from users to understand their needs and preferences.
- Improving Call-to-Action (CTA): Enhancing the visibility and appeal of CTAs to encourage clicks.
Benefits of CRO
- Increased Revenue: Converts more visitors into paying customers.
- Better User Experience: Improves website usability and navigation.
- Cost Efficiency: Maximizes the value of existing traffic without increasing marketing spend.
Related Terms and Concepts
A/B testing, landing page optimization, call-to-action (CTA), user experience.