Cohort Analysis

Understanding Cohort Analysis

Cohort analysis is a method of tracking the behavior of a group of users who share a common characteristic over time. This analysis helps startups understand user behavior patterns, retention rates, and the impact of specific events or features on different user segments. By comparing cohorts, businesses can identify trends and make data-driven decisions to improve growth strategies.

Common Uses of Cohort Analysis

• Tracking User Retention: Understanding how different cohorts of users behave over time.
• Analyzing Marketing Campaigns: Evaluating the effectiveness of campaigns on different user groups.
• Product Development: Assessing the impact of new features or updates on user engagement.

Related Terms and Concepts

User retention, data analytics, growth metrics, segmentation