Growth Metrics
What are Growth Metrics?
Growth metrics are key performance indicators (KPIs) that measure the growth of a company over time. These metrics help track progress, assess the effectiveness of strategies, and guide decision-making. Common growth metrics include customer acquisition rates, revenue growth, user engagement, churn rate, and lifetime value (LTV).
Common Growth Metrics
- Customer Acquisition: The rate at which new customers are gained over time.
- Revenue Growth: Increase in a company’s income from sales and services.
- Churn Rate: Percentage of customers who stop using the product or service.
Benefits of Tracking Growth Metrics
- Strategic Planning: Informs decision-making and growth strategies.
- Performance Evaluation: Helps measure progress towards goals and objectives.
- Investor Appeal: Demonstrates the company’s growth potential and stability to investors.
Related Terms and Concepts
Key performance indicators (KPIs), customer acquisition, revenue growth, business metrics.