Zero to One

What is Zero to One?

Zero to One is the concept of creating something entirely new that did not exist before, resulting in significant innovation. The term was popularized by entrepreneur Peter Thiel, who argued that building a unique product or technology is the key to creating a successful startup. Zero to One emphasizes breakthrough innovations rather than incremental improvements.

Principles of Zero to One

• Breakthrough Innovation: Focus on creating unique solutions rather than improving existing ones.
• Monopoly Power: Aim for a strong competitive advantage to dominate a niche market.
• Scalability: Build products and business models that can grow exponentially.

Related Terms and Concepts

Innovation, startup, product development, disruptive technology