White Label

What is White Label?

White labeling refers to a product or service that is produced by one company but rebranded and sold by another company as its own. This approach allows businesses to offer new products quickly without investing in development. It is commonly used in software, e-commerce, and retail industries to expand product lines and services.

Benefits of White Label Solutions

  • Speed to Market: Allows companies to offer products quickly without development time.
  • Cost Efficiency: Reduces the cost of product development and maintenance.
  • Brand Customization: Enables businesses to brand products as their own and enhance their market presence.

Related Terms and Concepts

Rebranding, licensing, private label, product development