Virality

Understanding Virality

Virality refers to the rapid and widespread adoption of a product or service due to its inherent shareability. In the context of startups, a viral product is one that users promote to others, leading to exponential growth. The viral coefficient measures the number of new users generated by each existing user, indicating the potential for organic growth.

Factors Contributing to Virality

• Ease of Sharing: The product makes it easy for users to share with their networks.
• Social Incentives: Users are motivated to share the product due to rewards or social recognition.
• Compelling Content: The product or service has a unique, interesting, or valuable proposition that encourages sharing.

Related Terms and Concepts

Viral marketing, growth hacking, network effects, user acquisition