User-Generated Content (UGC)

What is User-Generated Content (UGC)?

User-generated content (UGC) is any form of content, such as text, videos, images, or reviews, created by users of a product or service rather than by the brand itself. UGC is often shared publicly on social media or other platforms to promote engagement, build community, and provide social proof of a product’s value.

Benefits of UGC

• Authenticity: UGC is perceived as more genuine and trustworthy than branded content.
• Community Building: Encourages users to share experiences and interact with one another.
• Cost-Effective Marketing: Reduces content creation costs by leveraging user contributions.

Related Terms and Concepts

Social proof, content marketing, engagement, influencer marketing