Stickiness

What is Stickiness?

Stickiness refers to a product’s ability to retain users over time, indicating how often customers return to use a service or feature. For startups, a high level of stickiness means that customers find the product valuable and keep coming back, which can drive long-term growth and customer retention. Measuring stickiness involves tracking metrics like daily active users (DAU) and monthly active users (MAU).

How to Improve Stickiness

• Enhance User Experience: Make the product intuitive and enjoyable to use.
• Provide Regular Updates: Keep users engaged with new features and improvements.
• Offer Incentives: Use rewards or loyalty programs to encourage repeated use.

Related Terms and Concepts

Retention, user engagement, daily active users (DAU), monthly active users (MAU)