Pivot

What is a Pivot?

A pivot is a change in a startup’s business model, strategy, product, or market focus to better address customer needs or market demands. Startups often pivot when they encounter challenges with their original plan, such as low customer demand, unprofitable business models, or unexpected competition. Successful pivots can lead to significant growth and sustainability.

Common Types of Pivots

• Customer Segment Pivot: Changing the target audience to better match the product.
• Product Feature Pivot: Focusing on a different feature or use case that resonates with users.
• Revenue Model Pivot: Shifting how the company generates revenue, such as switching from ad-supported to subscription-based.

Related Terms and Concepts

Business model, market fit, startup iteration, product development