One-Pager

What is a One-Pager?

A one-pager is a single-page document that summarizes a company’s product, service, or business idea. It is used for marketing, sales, or fundraising purposes to provide a quick overview of key information. A well-designed one-pager includes the problem being addressed, the solution offered, target market, key features, and a call to action.

Components of an Effective One-Pager

• Problem Statement: Briefly describe the issue the company aims to solve.
• Solution Overview: Highlight the main features or benefits of the product or service.
• Call to Action: Include a clear next step for the reader, such as contacting the company or visiting a website.

Related Terms and Concepts

Pitch deck, executive summary, marketing collateral, business plan