Hockey Stick Growth
What is Hockey Stick Growth?
Hockey stick growth refers to a pattern of rapid and sustained growth that typically follows a period of slow progress. The term comes from the shape of a hockey stick, with the flat ‘handle’ representing little growth, followed by a sharp ‘blade’ indicating a steep upward trend. Startups often aim for this type of growth as a sign of product-market fit and scaling success.
Factors Contributing to Hockey Stick Growth
- Product-Market Fit: The product meets a significant market need, leading to increased demand.
- Effective Marketing: Growth is accelerated through targeted campaigns and viral strategies.
- Scalability: The company has the infrastructure to handle rapid growth without compromising quality.