High-Touch

What is High-Touch?

High-touch refers to a business model or customer service approach that emphasizes personalized, human interaction to meet customer needs. It involves providing dedicated support, customized solutions, or one-on-one communication to build strong customer relationships. High-touch approaches are common in industries like consulting, luxury goods, and enterprise sales, where personalized service can add significant value.

Characteristics of High-Touch Service

• Personalized Attention: Tailoring services to meet individual customer requirements.
• Dedicated Support: Providing continuous assistance to ensure customer satisfaction.
• Relationship Building: Fostering long-term relationships through ongoing interaction and engagement.

Related Terms and Concepts

Customer service, account management, client relationship, concierge service