Heatmap

What is a Heatmap?

A heatmap is a data visualization tool that uses color gradients to represent the intensity of values within a dataset. In the context of web analytics, heatmaps are used to analyze user behavior on websites by showing areas of high activity, such as clicks, scrolls, or mouse movements. This information helps businesses understand user preferences and optimize website design and content for better user experience.

Types of Heatmaps

• Click Heatmaps: Show where users are clicking on a web page.
• Scroll Heatmaps: Display how far down users are scrolling on a page.
• Movement Heatmaps: Track the movement of the user’s cursor across the screen.

Related Terms and Concepts

User experience, web analytics, data visualization, A/B testing