Growth Metrics

What are Growth Metrics?

Growth metrics are key performance indicators (KPIs) that measure the growth of a company over time. These metrics help track progress, assess the effectiveness of strategies, and guide decision-making. Common growth metrics include customer acquisition rates, revenue growth, user engagement, churn rate, and lifetime value (LTV).

Common Growth Metrics

• Customer Acquisition: The rate at which new customers are gained over time.
• Revenue Growth: Increase in a company’s income from sales and services.
• Churn Rate: Percentage of customers who stop using the product or service.

Benefits of Tracking Growth Metrics

• Strategic Planning: Informs decision-making and growth strategies.
• Performance Evaluation: Helps measure progress towards goals and objectives.
• Investor Appeal: Demonstrates the company’s growth potential and stability to investors.

Related Terms and Concepts

Key performance indicators (KPIs), customer acquisition, revenue growth, business metrics.