Growth Marketing
What is Growth Marketing?
Growth marketing is a data-driven approach to marketing that focuses on optimizing the entire customer journey, from acquisition to retention and expansion. Unlike traditional marketing, which may prioritize brand awareness or single-channel strategies, growth marketing leverages experimentation, analytics, and cross-channel tactics to drive sustainable business growth. It encompasses techniques such as A/B testing, customer segmentation, and lifecycle marketing.
Key Components of Growth Marketing
- Data-Driven Decision Making: Uses data and analytics to inform marketing strategies and optimize performance.
- Experimentation: Involves testing different tactics and channels to discover what works best for growth.
- Customer Journey Focus: Aims to engage customers throughout their lifecycle, from acquisition to retention.
Related Terms and Concepts
Digital marketing, lifecycle marketing, A/B testing, customer acquisition