Go-To-Market Strategy (GTM)

What is a Go-To-Market Strategy (GTM)?

A Go-To-Market Strategy (GTM) is a plan that outlines how a company will sell its product or service to customers. It encompasses the sales, marketing, and distribution tactics needed to reach the target market, achieve product-market fit, and generate revenue. A successful GTM strategy considers the needs of the target audience, competitive landscape, and unique value proposition of the product.

Components of a Go-To-Market Strategy

• Target Audience: Identifying the ideal customers who will benefit most from the product or service.
• Value Proposition: Articulating the unique benefits that set the product apart from competitors.
• Distribution Channels: Determining the channels through which the product will be sold or delivered.

Related Terms and Concepts

Product-market fit, sales strategy, marketing plan, customer acquisition