Logo
Open Menu

Digital Marketing

What is Digital Marketing?

Digital marketing is the practice of promoting products, services, or brands using online channels and digital technologies. It includes strategies such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click advertising (PPC). Digital marketing aims to reach, engage, and convert target audiences through various digital touchpoints.

Key Digital Marketing Channels

  • Search Engine Optimization (SEO): Optimizing content to rank higher in search engine results.
  • Social Media Marketing: Promoting products and engaging customers on social media platforms.
  • Content Marketing: Creating and sharing valuable content to attract and retain customers.

Related Terms and Concepts

SEO, PPC, inbound marketing, online advertising.