Cross-Sell

What is Cross-Selling?

Cross-selling is a sales strategy in which a business offers additional products or services to an existing customer. The goal is to enhance the value of the initial purchase and increase overall revenue. For startups, effective cross-selling can improve customer retention and maximize customer lifetime value (LTV).

Effective Cross-Selling Strategies

• Product Bundling: Offering related products together at a discount.
• Personalized Recommendations: Suggesting products based on the customer’s purchase history.
• Post-Purchase Offers: Presenting additional products after the initial sale is completed.

Related Terms and Concepts

Upsell, customer retention, lifetime value (LTV), sales funnel