B2C (Business-to-Consumer)

What is B2C?

B2C, or Business-to-Consumer, refers to companies that sell products or services directly to individual consumers. Unlike B2B transactions, B2C sales often involve smaller order values and quicker decision-making processes. E-commerce websites, retail stores, and subscription services are common examples of B2C business models.

Advantages of the B2C Model

• Broad Market Reach: B2C businesses can target large audiences and tap into consumer trends.
• Quick Sales Cycles: Purchases are typically made quickly, leading to faster revenue generation.
• Direct Consumer Feedback: Allows businesses to get immediate responses from customers and adapt to their needs.

Related Terms and Concepts

E-commerce, consumer behavior, digital marketing, customer lifetime value