B2B (Business-to-Business)
What is B2B?
B2B, or Business-to-Business, refers to companies that sell products or services to other businesses instead of individual consumers. These companies may offer software, hardware, consulting services, or any other solution that addresses the needs of other businesses. B2B transactions often involve higher order values and longer sales cycles compared to B2C (Business-to-Consumer) transactions.
Benefits of the B2B Model
- Higher Revenue Potential: B2B deals often involve larger contracts and long-term agreements.
- Relationship Building: Fostering long-term relationships with business clients can lead to stable revenue streams.
- Specialized Offerings: Allows companies to offer tailored solutions to meet specific business needs.